conormurtagh - Personal Portfolio HTML Template

Branding Events

August 20, 2024

Branding and key art for the UFC

The UFC, or Ultimate Fighting Championship, is the world’s top mixed martial arts organization, featuring fighters from disciplines like boxing, wrestling, and Muay Thai. Known for its intense bouts and global fanbase, the UFC has transformed combat sports and produced stars like Conor McGregor and Amanda Nunes.

Task

For my portfolio, I highlight my experience creating key art for UFC fight events, where I dedicated significant time to crafting designs that embody the energy and spirit of each fight. I adhered closely to brand guidelines, ensuring that every visual element, from typography to color schemes, maintained UFC’s identity and appeal. I focused on balancing bold imagery with clean, impactful text to spotlight fighters and event details. This process involved multiple iterations and a keen eye for detail, as I worked to produce visually striking key art that captured fans' attention across various promotional channels.