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Branding Events

August 20, 2024

Out of Home designs for SparklingICE

Sparkling Ice is the #1 bestselling sparkling water brand in the U.S., produced by Talking Rain Beverage Company. Known for its refreshing, zero-sugar beverages, Sparkling Ice combines real fruit flavors with vitamins and antioxidants. The brand offers a wide variety of fruity, fizzy flavors, catering to health-conscious consumers. With a strong commitment to sustainability and community impact, Sparkling Ice continues to innovate and expand its product offerings while maintaining a focus on better-for-you beverage options.

Task

For this project, I focused on creating billboard designs for Sparkling Ice. The task involved crafting eye-catching visuals that reflect the brand's vibrant and refreshing identity. I used bold colors and dynamic imagery to highlight the product's key attributes—zero sugar, real fruit flavors, and a fun, fizzy experience. The designs were tailored to capture attention in outdoor spaces while maintaining consistency with Sparkling Ice's overall branding. Through this process, I aimed to create compelling visuals that resonate with both current customers and new audiences.