conormurtagh - Personal Portfolio HTML Template

Branding Events

August 20, 2024

Branding and Email Design for Google Store

Google Store is a hardware retail store operated by Google that sells Google Pixel devices, Google Nest products, Chromecast dongles, Fitbit devices, and accessories such as earbuds, phone cases, chargers, and keyboards. It also sold Nexus, Daydream, Stadia and Cardboard devices until their discontinuations.

Task

For a recent project, I created a series of holiday-themed email campaigns for the Google Store, focusing on the Pixel range. My goal was to showcase the unique features of Pixel phones and accessories as the perfect holiday gifts. While working within Google’s brand guidelines, I made sure to stay true to their minimalist, clean aesthetic while also aligning with the new look and feel the client wanted. The emails were designed to be interactive, with product carousels, easy-access buttons, and personalized offers, all crafted to engage customers and boost sales. By blending the holiday spirit with Pixel’s cutting-edge tech, I was able to create an experience that resonated with both new and loyal customers.